Published on February 6, 2025
Why does this matter for e-commerce? Cart abandonment rates globally are at a staggering 69.8% (Baymard Institute). This translates to billions in lost revenue annually for e-commerce businesses.
Overview: In this guide, we’ll address:
What is it? Cart abandonment occurs when a potential customer adds items to their cart but fails to complete the checkout process.
Key Impacts:
Example: An online fashion retailer estimated losses of £3 million annually due to cart abandonment.
Statistics:
18% due to a complex checkout process (Baymard).
Why is it a necessity? The competitive e-commerce market demands quick and efficient solutions to recover lost sales. AI-powered strategies enable personalised recovery at scale.
Expert Insight: “AI-driven cart recovery campaigns have an average conversion rate of 26%, compared to 5% for generic campaigns.” — Gartner
Challenges Solved by AI Agents:
Step 1: Analyse Abandonment Data
Step 2: Implement AI-Powered Retargeting Campaigns
Step 3: Personalise Recovery Emails
The future of e-commerce optimisation—and beyond—is bright with Vortex IQ. As we continue to develop our Agentic Framework and expand into new sectors, we’re excited to bring the power of AI-powered insights and automation to businesses around the world. Join us on this journey as we build a future where data not only informs decisions but drives them, making businesses smarter, more efficient, and ready for whatever comes next.